Search Engines Still Fail to Disclose Ads †Internet Marketing Research Article (300 Level Course)

Search Engines Still Fail to Disclose Ads – Internet Marketing Research Article (300 Level Course) Free Online Research Papers Search Engines Still Fail to Disclose Ads Internet Marketing Research Article (300 Level Course) Consumer Reports WebWatch released the fourth part of an ongoing research project to see the ways search engines identify and explain paid search results. This study found little improvement over the last year, and came to the conclusion that the 15 search engines examined had unsatisfactory results. The key areas that sites were rated on were prominence of disclosure headings, clarity and accessibility of disclosure statements. Half the sites rated stayed the same, a third got worse, and only three of the fifteen sites actually improved. The web sites varied in their responses to dealing with this problem. Some moved or changed the color of these elements from a bright color to a dull color. These sites changed the color from the vibrant color like red to the dull gray. The direct hyperlinks were moved from the â€Å"sponsored links† to the disclosure page making it hard to find the information that told about the paid advertisements in the search results. Ask Jeeves and Yahoo! Search were downgraded while AOL Search, Google, and Yahoo! Search Marketing had good marks. MSN Search showed the best improvement because they discontinued their paid inclusion and paid content promotion. WebWatch insists they are not trying to abolish paid placement or paid inclusion. They just want search engines to dully disclose that certain results appear because of a paid relationship and not because of the relevance to the search query. This study started in 2002 and 60% of consumers were unaware of search engines’ paid placement programs. The paid placement programs means that sites that pay have preferred placement in the search results. The FTC used the WebWatch study in a letter to search engines calling for â€Å"clear and conspicuous disclosure† of paid placement and paid inclusion in search results. The FTC was prompted to action by a consumer advocacy group, Commercial Alert, in 2001 that brought this issue to head. In 2003 the WebWatch study found consumers surprised when they found out that some search results are there because they are paid for. The most recent study created an evaluation tool based on the FTC guidelines and found that most of the 15 search engines had made some efforts to meet the FTC recommendations but none were making the relationship between paid advertising and search results very clear. Research Papers on Search Engines Still Fail to Disclose Ads - Internet Marketing Research Article (300 Level Course)Unreasonable Searches and SeizuresHarry Potter and the Deathly Hallows EssayResearch Process Part OneEffects of Television Violence on ChildrenAnalysis of Ebay Expanding into AsiaMarketing of Lifeboy Soap A Unilever ProductOpen Architechture a white paperQuebec and CanadaLifes What IfsInfluences of Socio-Economic Status of Married Males

Atticus Finch Biography

Atticus Finch Biography Atticus Finch is one of the greatest fictional figures in American literature. Both in the book and in the film, Atticus stands larger-than-life, bold-and-courageous against the falsehood and injustice. He risks his life and his career (seemingly without care), as he defends a black man against charges of rape (which were based on lies, fear, and ignorance). Where Atticus Appears (and Inspiration for This Character): Atticus first appears in Harper Lees only novel, ​​To Kill a Mockingbird. He is said to have been based on Lees own father,  Amasa Lee, (which puts a possible autobiographical slant to this famous novel). Amasa held a number of positions (including a bookkeeper and financial manager)he also practiced law in Monroe County, and his writing explored race-relations topics. When he prepared for the role of Atticus Finch in the film version,  Ã¢â‚¬â€¹Gregory Peck went to Alabama and met Lees father. (He appears to have died in 1962, the same year the Academy-Award-winning film was released). His Relationships During the course of the novel, we discover that his wife died, though we never find out how she died. Her death has left a gaping hole in the family, which has been (at least partially) filled by their housekeeper/cook (Calpurnia, a stern disciplinarian). There is no mention of Atticus in relation to other women in the novel, which seems to suggest that he is focused on doing his job (making a difference, and pursuing justice), while he raises his children, Jem (Jeremy Atticus Finch) and Scout (Jean Louise Finch). His Career   Atticus is a Maycomb lawyer, and he appears to be descended from an old local family. Hes well-known in the community, and he appears to be well respected and liked. However, his decision to defend Tom Robinson against the false charges of rape lands him in a great deal of trouble. The Scottsboro Case, a legal court case involving nine black accused and convicted under extremely dubious evidence, occurred in 1931when Harper Lee was five-years-old. This case is also an inspiration for the novel.